Important 10 DLC guidelines for US customers

10 DLC stands for 10 Digit Long Code. Major US carriers have announced their requirements for a new standard for application-to-person (A2P) messaging in the USA, which applies to all messaging over 10 digit geographic phone numbers, also know as 10 DLC. This new standard provides many benefits including supporting higher messaging speeds and better deliverability.

Customers using the Vonage SMS API to send traffic from a +1 Country Code 10 Digit Long Code into US networks will need to register a brand and campaign in order to get approval for sending messages.

Note: US numbers can no longer be shared across brands which include both geographic numbers and US Shared Short Codes.

Vonage customers using US shared short codes: T-Mobile and AT&T’s new code of conduct prohibits the use of shared originators, therefore, Shared Short codes will no longer be an acceptable format for A2P messaging.

To learn more about 10 DLC including important dates and carrier-specific information, see the knowledge base.

If you have decided moving to 10 DLC is right for your campaigns, you must:

1. Register your brand

2. Apply for brand vetting unless your entity is listed on the Russel 3000 index

3. Register a campaign

4. Link a number to a campaign

Register a brand

  1. Navigate to Vonage API dashboard > Brands and campaigns.
  2. Click Register a new brand.
  3. Fill in all required fields on the Register a new brand form.
  4. Click Review details. A confirmation dialog box opens.
  5. Review your brand details.
  6. Click Register and pay.

Note: You will not be able to change your brand details after registering.

Your brand information is displayed in the Brand list on the Brands and campaigns page where you can monitor the status of its registration and view more details.

Apply for brand vetting

  1. Navigate to Vonage API dashboard > Brands and campaigns.
  2. Select the Brand for which you wish to apply for vetting.
  3. Select the External vetting tab.
  4. Click the Apply for vetting button. The External brand vetting dialog box opens.
  5. Select the appropriate options in the drop-down menus.
  6. Click the Apply for external vetting button. An External brand vetting confirmation message is displayed.
  7. Click the Close button.

Register a campaign

  1. Navigate to Vonage API dashboard > Brands and campaigns.
  2. Click Register a new campaign. The Create a new campaign page is displayed.
  3. Under Step 2 Use case, select the check box associated with the use case that best describes this campaign. The use case describes the specific purpose of the campaign; for instance, marketing or account notifications you wish to send to customers.
  4. Click Done.
  5. Under Step 3 Carrier qualification, you can determine whether or not your use case has been approved for sending SMS traffic. Qualification is done by 10DLC enabled carriers. If your use case was rejected, or if your throughput is insufficient, you can appeal through Brand Vetting which is done through a 3rd party.
  6. Click Done.
  7. Under Step 4 Campaign details:
    1. In the Selected brand field, identify the brand associated with this campaign.
    2. From the Vertical drop-down menu, select the vertical associated with your brand.
    3. In the Campaign description field, type a brief description of this campaign.
  8. Click Done.
  9. Under Step 5 Sample messages, type up to five examples of messages that will be sent for this campaign.
  10. Click Done.
  11. Under Step 6 Campaign and content attributes, select the attributes that apply to this campaign. For instance, select Subscriber opt-out if messages sent for this campaign provide customers the opportunity to opt-out. Select all attributes that apply.
  12. Click Review and pay. A confirmation dialog box opens summarizing your campaign details. Any charges to your account are indicated above the campaign details. You will not be able to change the campaign details after registering.
  13. Click Register and pay. The campaign is displayed in the Campaigns list on the Brands and campaigns page.
  1. Navigate to Vonage API dashboard > Brands and campaigns.
  2. Select an existing brand.
  3. Select the Campaigns tab.
  4. Select an existing campaign in the list.
  5. Select the Numbers tab.
  6. Search one of your existing numbers or buy a new number.
  7. Click the Link button corresponding to the number you wish to link to the campaign. A Link number to campaign dialog box opens on which you can select a check box to make your number HIPPA compliant. Note that if you want your number to be HIPPA compliant, you must first reach out to your Account Manager.
  8. Click the Link button. After you request to link a number to a campaign, the process will take a few minutes to complete. During this time, you will see a Pending status in the State column on the number you are linking.