Identity Insights API Use Cases

Mitigate Fraud and Strengthen Customer Identity Verification

Fraudsters exploit identity verification weaknesses through account takeovers (ATO) and impersonation attacks. ATO involves hijacking existing accounts via stolen credentials, SIM swaps, or phishing, while impersonation fraud creates fake accounts using stolen or synthetic identities.

With the Identity Insights API, businesses can detect fraud signals in real time and strengthen authentication flows accordingly. By analyzing phone number intelligence, such as line type, carrier, and recent SIM swap activity, organizations can introduce additional security steps only when needed, reducing friction for legitimate users. This proactive approach stops fraudulent sign-ups, prevents unauthorized account access, and protects user identities.

Validate Customer Phone Numbers for Reliable Communication

Phone numbers are a key identity and communication factor, but not all numbers are equally suitable for business interactions. With the Identity Insights API, businesses can instantly determine whether a phone number is valid, active, and appropriate for their use case. By identifying key attributes, such as line type (mobile, landline, VoIP, premium), country, and carrier, companies can ensure they are interacting with genuine users while avoiding numbers that could lead to compliance risks, higher costs, or failed communications.

This is particularly valuable for customer sign-up validation, ensuring that only real, serviceable numbers are accepted, improving data quality, and preventing abuse.

Optimize Customer Engagement with Smart Contact Strategies

Reaching customers effectively requires knowing when and how to contact them. A message sent at the wrong time or through the wrong channel can reduce engagement and frustrate users.

With the Identity Insights API, businesses can optimize their outreach by leveraging real-time phone intelligence. By detecting key attributes such as phone number type, country, and time zone, companies can:

Select the best contact method (SMS, voice call, or alternative channels).
Personalize messaging based on local customer preferences.
Optimize send times to align with the recipient’s time zone and increase response rates.

This results in higher customer engagement, improved deliverability, and more effective marketing and support interactions.

Enrich Customer Data for Smarter Business Decisions

A phone number is more than just a contact point — it can provide valuable insights that enhance a company’s data model and decision-making processes.

With the Identity Insights API, businesses can enrich customer profiles with real-time attributes such as carrier information, line type, connectivity status, and SIM swap activity. This additional intelligence helps organizations:

Improve risk models by detecting suspicious phone number patterns.
Refine segmentation and personalization based on user telecom data.
Enhance fraud detection strategies with deeper contextual insights.

By integrating rich phone intelligence into their existing data ecosystem, businesses can make smarter, more informed decisions—reducing fraud, improving operations, and delivering a more seamless customer experience.

Network Location

The Location Verification Insight allows you to verify the location of an end-user device within a specified area. The API uses cellular network positioning techniques to locate the device, providing several benefits over GPS positioning including:

Secure and Trusted: Cellular network positioning uses information directly from the mobile operator networks, eliminating the risk of GPS spoofing and circumvention via VPN.
Simplified integration: The API can easily be integrated into your server applications, reducing software development complexity and effort. Unlike GPS you do not need a mobile app.

Fraud prevention use cases:

Ecommerce User Verification: Ecommerce and content platforms face challenges with users consuming services, content and licenses outside the region for which they have been licensed. The Device Location Verification API allows these platforms to verify if an end user's location is within the authorized region for the service, content or license.
Point of Sale Verification: When a user is making a purchase at a store using their credit/bank card, sometimes their financial provider will want to verify if that transaction is fraudulent. The Device Location Verification API could be used with the phone number entered into their banking application to query the location where the transaction was initiated, to confirm the user is at that location.
Location Based Content: Verify a user's location during sports events or concerts to enrich their experience with custom content, such as goal replays, different angles, useful information, and more.