Keyword Set-up

10DLC

For 10-digit Long Code (10DLC) numbers you can specify keywords to be used, as well as text to be used in message replies. This can be done either via the Developer Dashboard, or via the 10DLC API.

Developer Dashboard

Setting up keywords and reply messages can be done as part of the campaign set up process. As part of this process, you can specify custom keywords for Opt-in, Opt-out, and Help messages, as well as sample message reply text for all three types of message.

10DLC API

The 10DLC API can be used to manage various aspects of 10DLC Brand and Campaign Provisioning, including keyword set-up for Opt-Out Assist.

The following fields can be set via the API:

• opt_in_keywords
• opt_out_keywords
• help_keywords
• opt_in_message
• opt_out_message
• help_message

The fields can be set via a couple of endpoints.

• When adding a new campaign to a brand
• When updating an existing campaign

You can also get the current value of these fields, as well as checking whether Opt-Out Assist is enabled for a campaign (via the opt_out_assist field), via the following endpoints:

• Retrieve all of the campaigns associated with a brand
• Retrieve a specific campaign

Short Codes

For short codes, the following keywords are mandatory as part of the short code registration process (it is not possible to set custom keywords):

• Opt-out: STOP, END, QUIT, CANCEL, UNSUBSCRIBE
• Opt-in: START, JOIN
• Help: HELP