SMS Analytics

Monitor your SMS traffic with detailed metrics including message volume, delivery rates, and cost breakdown by country and network.

Access SMS Analytics

  1. Log in to your Vonage Dashboard
  2. Navigate to Monitor → Analytics → SMS in the left sidebar.

View Analytics Tabs

Switch between different analytics views using the tabs at the top:

Overview

SMS Analytics Overview

High-level summary of your SMS activity with visual graphs and key metrics:

Area Chart Visualization:

  • Blue shaded area - Total SMS volume over time
  • X-axis - Date range
  • Y-axis - Number of messages
  • Interactive - Hover over points to see exact message counts and dates
  • Trend visualization - Quickly identify peaks, valleys, and traffic patterns

Key Metrics Cards:

  • Total messages sent and received
  • Outbound vs. inbound ratio
  • Cost summary for the selected period
  • Quick insights into traffic patterns

Data Table (below graph):

  • Date-by-date breakdown
  • Outbound, Inbound, and Total message counts
  • Cost data per period

By Day

SMS Analytics By Day

Daily breakdown of SMS activity with detailed granularity:

Line/Bar Chart:

  • Visual representation - Daily message volume displayed as bars or line graph
  • Comparison view - Separate visualization for Outbound (blue) and Inbound (green) messages
  • Trend analysis - See day-over-day changes at a glance

Data Table:

  • Date column - Each day in the selected range
  • Outbound column - Messages sent
  • Inbound column - Messages received
  • Total column - Combined traffic
  • Sort by clicking column headers

By Week

SMS Analytics by Week

Weekly aggregated SMS data with smoothed trends:

Weekly Chart:

  • Aggregated visualization - Weekly message volumes shown in chart form
  • Reduced noise - Weekly aggregation smooths out daily fluctuations
  • Pattern detection - Easier to spot week-over-week trends

Data Table:

  • Weekly message volumes
  • Outbound, inbound, and total counts
  • Easier to spot weekly trends and compare performance

By Month

SMS Analytics Overview

Monthly SMS traffic overview for long-term analysis:

Monthly Chart:

  • Long-term trends - Month-by-month message volume visualization
  • Seasonal patterns - Identify recurring seasonal trends
  • Growth tracking - See how usage evolves over months

Data Table:

  • Month-by-month comparison
  • Long-term usage patterns
  • Seasonal trend analysis

Understanding the Graphs

The visual charts in SMS Analytics provide quick insights:

  • Peak detection - Easily spot high-traffic days, weeks, or months
  • Trend analysis - See if SMS usage is growing, declining, or stable
  • Anomaly identification - Unusual spikes or drops are immediately visible
  • Time-series comparison - Compare different time periods side-by-side
  • Outbound vs. Inbound patterns - Visual color coding distinguishes message direction

Interactive Features:

  • Hover tooltips - See exact values by hovering over any data point
  • Zoom controls - Some views allow zooming into specific time ranges
  • Legend toggle - Click legend items to show/hide specific data series

Filter Your Data

Use the filter controls at the top to narrow your analytics:

Date Range

Select the time period to analyze:

  • Click the From date picker to choose start date
  • Click the To date picker to choose end date
  • Use preset ranges (if available) for quick selection

Direction

Filter by message direction:

  • All - Both inbound and outbound
  • Outbound - Messages sent from your account
  • Inbound - Messages received to your numbers

Country

Filter by destination or origin country:

  • All countries - View combined data
  • Select specific country - Drill down to regional performance

Tip: Filters apply to both the graphs and data tables. Use them together to drill down into specific time periods, countries, or message directions.

Understanding the Data Table

Each tab displays a table with SMS metrics below the graphs:

Columns:

  • Date/Week/Month - Time period (depending on active tab)
  • Outbound - Number of messages you sent
  • Inbound - Number of messages you received
  • Total - Combined inbound + outbound count

Features:

  • Sortable columns - Click headers to sort ascending/descending
  • Pagination - Navigate through multiple pages of data (if applicable)
  • Row highlighting - Hover over rows for emphasis
  • Totals row - Bottom row shows aggregated sums

Export Analytics Data

Click the Download button to export your filtered analytics as a CSV file for spreadsheet analysis or reporting.

CSV includes:

  • All visible table data
  • Date/time stamps
  • Message counts (Outbound, Inbound, Total)
  • Cost data (if available)
  • Filtered results only (respects your current filters)