Understanding Customer Expectations Around Visual Engagement
In the past two years, consumers’ expectations and attitudes towards turning on their cameras in business interactions have changed dramatically. We know because we’ve been asking consumers about their communications preferences for a long time–ten years and counting, and the 2021 Vonage Global Customer Engagement Report revealed a big shift:
55% have used video to connect with businesses and institutions
40% more people prefer to connect with businesses via a video chat
35% expect integrated communications when interacting with organizations
Here are four simple examples of how video makes your conversations more personal and effective:
Showcase Your Product
Build Trust with Users
Offer Visual Support
Help Solve a Problem
Integrate Video Communication Into Your Apps With the Meetings API
With just a few lines of code, the Meetings API (Beta) allows you to integrate high-quality, real-time video communications into your applications. With the Meetings API, you can create meetings, customize the theme to match your branding, record sessions, embed in your app or website for a seamless experience, and more. If you’re looking for a plug-and-play video solution for your next project, the Meetings API is for you!
Test the Meeting API for Free With the Video Champions Program
Vonage Video Champions Program
Vonage is pleased to announce the launch of the Video API Champions Program, where each qualifying account will receive three months free use for testing the Meetings API; further details on pricing can be found below.
As part of the Champions Program, each account will receive their first three month for free, limited to 50K participant minutes and 25K recording minutes per month. After the promotional period regular charges will apply.
Join the Program
The Vonage Video Champions program is the easiest way to introduce video to your customer conversations. If you are ready to get started - and get 3 months free usage - please complete the form below and we will get back to you shortly.
To get started and begin using the API, please contact the Meetings API team by filling out this form and someone from our team will get in touch.
Meetings API Pricing Outside the Champions Program
The pricing is based on both participant and recording minutes. A participant minute is charged at $0.00475 per participant per minute in a session, while a recording minute is charged at $0.025 per minute that the session is recorded.
For example, it would cost $1.14 for a 1h call with 4 participants. If that call was recorded, those recording minutes would cost $1.50 for a total cost of $2.64.
Resources
When you’re ready to start coding, there are several resources you can look at to get stuck in:
Introducing the Meetings API - This article has a great high-level summary of the features available.
The full Meetings API Documentation is available on the Vonage Developer Portal, and includes information on room types, terminology, and code snippets.
If you have any questions about the Video Champions Program or about the Meetings API and would like to get in touch, email us at meetings-api@vonage.com.
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