The internet is overflowing with information, but information is not knowledge. Expert marketplaces bring together the right people at the right time – patients and doctors, marketers or engineers and startup founders, tutors and students – the list can go on and on. Event though expert networks were not immune from the effects of Covid-19, the market continued to grow double-digits in 2020, bringing the total industry size to over $1.5 billion, according to an analysis released by Integrity Research and Inex One.
As expert marketplaces are popping up right and left, Oeto wants to inspire and help businesses launch their own marketplaces for various niches and local ecosystems. This week we caught up with Piia Sander, the CEO of Oeto, to find out more about how the expert network industry is the next big thing and what's her vision for Oeto.
Enjoy the interview!
Startup Name: Oeto
Location: Tallinn, Estonia
Date founded: 06.08.2020
Number of employees: 3
Vonage API used: Video API
Oeto provides companies with easy to use workflow automation tools to bring their experts online.
This is the initial problem and we are helping to give companies tools to better manage and monetize their experts time.
While companies offering similar tools have focused on the freelancer market, we are focusing on existing businesses with an expert or a mentor pool. We pride ourselves in the best possible customer service and easy to use tools.
Angel and looking to fundraise.
Time. We started with all the team members working on Oeto as a side-hustle. I only recently joined full-time and we are working on getting other existing and new team members to join full-time as well.
Oeto had a few other team members in the first few months and we learned how important open and honest communication is between the founding team. These issues have now been solved.
You can choose one to be on your board: Elon Musk, Jeff Bezos and Bill Gates. Who do you choose and why?
Bill Gates. He leaves the impression of being a down to earth person, while being one of the most successful businessmen of all time. There is great value in being humble and powerful at the same time.
We have validated the business model, launched the MVP and are now onboarding our first clients.
In 3 years we want to be the go-to tool for expert workflow management. The dream is to help companies help people better manage their time and workload. Things changed for all of us in 2020 and work will never again be the same. We need new tools for a new way of working.
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