Trusted Calling

Trusted Calling helps you build trust with your customers through verified caller identification and enhanced call experiences.

The following features are available:

PSTN Branded Calling

This section provides instructions for configuring and managing Vonage PSTN Branded Calling and integrating it with the First Orion partner supplier. To learn what PSTN Branded Calling is and what benefits it provides, refer to the PSTN Branded Calling Conceptual Guide.

Prerequisites

This guide assumes that you have:

1. A Vonage account.
2. A direct contract with the First Orion partner. Our solution provides the technical integration components; however, you must work directly with First Orion to complete all required onboarding steps, including any identity verification (KYC) requirements. Refer to First Orion’s official documentation for details.
3. Additional setup is required on the First Orion partner side. You must complete all necessary configuration steps within your First Orion account. These steps are required to ensure successful integration and operation of the PSTN Branded Calling feature. To do this:
   1. Visit the First Orion website.
   2. Create and configure your First Orion account.
   3. Follow First Orion’s official documentation to complete all mandatory setup steps.

Access PSTN Branded Calling

To access the PSTN Branded Calling page:

1. Go to the Developer Dashboard > Voice > Trusted Calling.
2. On the page, go to the Branded Calling section and click the Manage button on the PSTN Branded Calling tile.

Integrate PSTN Branded Calling Page with First Orion

When you access the PSTN Branded Calling page for the first time, the only available option is the Add integration button. Before you can configure or manage PSTN Branded Calling, you need to integrate it with the First Orion service. This integration allows the system to capture and verify the required customer credentials from your First Orion account.

To integrate the First Orion service with the PSTN Branded Calling, follow these steps:

1. Ensure that you have an active First Orion account and the required account credentials.
2. On the PSTN Branded Calling page, click the Add integration button.
3. You are redirected to the Your Integrations page.
4. In the Setup an integration section, select the First Orion option.
5. The Set up an integration with the First Orion popup appears.
6. Enter your First Orion account details and click the Connect with first-orion button.
7. Once the integration is complete:
   • The First Orion integration appears in the Existing integrations section of the Your Integrations page.
   • The integration is also visible on the PSTN Branded Calling page.

Configure and Manage PSTN Branded Calling

The PSTN Branded Calling page is a dedicated page where you can configure the PSTN Branded Calling for your selected phone numbers. This feature enhances caller identification by displaying your business name, logo, and reason for calling recipients.

After accessing the page and integrating PSTN Branded Calling with the First Orion service, you can begin configuring the feature.

Access Configuration Settings

1. Navigate to the PSTN Branded Calling page.
2. Click Edit on the First Orion integration tile.
3. You are redirected to the Manage Numbers First Orion configuration page, where you can manage the feature for your selected numbers.

Available Configuration Options

The Manage Numbers First Orion configuration page provides the options to:

• Buy more numbers - Click the Buy more numbers button to add numbers that can be configured for the PSTN Branded Calling feature. For more information, see the Number Management guide and the Vonage Numbers section of the Voice Numbers guide.
• Filter the list of numbers - Use filters to narrow down the list of added numbers by Country, Feature, Type or number content.
• Enable or Disable the integration for all numbers - Click Enable all numbers or Disable all numbers to apply the integration status across all listed numbers.
• Enable or Disable the integration for a specific number - Click Enable or Disable next to the desired phone number to control the integration individually.

In-App Branded Calling

In-App Branded Calling uses WebRTC to deliver trusted calls within your mobile application. It does not require a PSTN number and works across all regions.

To get started with In-App Branded Calling, click Get Started on the In-App Branded Calling card, or visit the In-App Branded Calling documentation.

STIR/SHAKEN

STIR/SHAKEN is a framework of interconnected standards used by telephone carriers to verify that calls are coming from a legitimate source. To ensure outbound calls are not blocked by STIR/SHAKEN regulations, it is recommended that you apply for enhanced trust signing with Vonage.

To register for STIR/SHAKEN:

1. In the left-hand navigation, click Voice → Trusted Calling.
2. Click Register on the STIR/SHAKEN card.
3. Complete the STIR/SHAKEN registration form.

CNAM

CNAM (Caller Name) allows you to display your company name on the receiving party's phone when you make an outbound call. Only supported for US and Canada.

To register for CNAM:

1. In the left-hand navigation, click Voice → Trusted Calling.
2. Click Register on the CNAM card.
3. Follow the steps in the CNAM registration guide.

Further Reading

• PSTN Branded Calling Conceptual Guide
• First Orion Website
• First Orion Documentation